MotoCash
NEED
Motocash is a platform that facilitates access to bank credit by using a motorcycle as collateral.
This innovative idea, born in Colombia, was looking for the development of a brand that would convey its disruptive DNA.
SOLUTION
After dedicated work, during which we built their archetype, purpose, and DNA, we proceeded with the construction of the logo. We designed the POP materials, their commercial presentation, and the brand manual.